Platinum Blonde Hair Is This Season’s Hottest Trend

Platinum blonde hair color offers a bold and striking transformation for those seeking to make a statement. Explore ways to achieve and maintain this eye-catching color while keeping hair healthy and vibrant.

Platinum Hair Advice

Platinum is one of the most eye-catching blonde tones around. However, if you want to adopt this hue as your new look, you’ll need to be prepared to follow a specific care routine so your locks look vibrant and bright.

• Don’t try to go platinum at home. In most cases, the process of getting to this particular shade will take time, especially if your hair is naturally darker. You’ll also likely need to carefully bleach and tone your hair, which takes skill to do right. Book a consultation with a skilled colorist who specializes in blondes instead.
• Once you’re back home, be prepared to overhaul your hair care routine, especially if you’ve never been blonde before. To start, switch your shampoo and conditioner to a specialty system for blonde hair. This purple set by Paul Mitchell deposits color brightens light tones, and prevents brassiness.
• However, it’s important not to overwash your hair. Platinum might look silver, but it has yellow undertones, so if you wash your hair too much, you’ll risk stripping color from your tresses, leaving behind a straw-colored mess.
• Don’t be afraid to condition your hair, though, especially if you tend to wet it in the shower anyway. Use a moisturizing deep conditioner, like this one from Olaplex, once a week.
• Avoid using warm or hot water directly on your hair and scalp to prevent dryness and excessive color fading. Stick with lukewarm or even cold water instead.
• Dry hair is extremely common when you go platinum blonde. So it’s good to have a gloss on hand you can apply to your locks to prevent flyaways and add a healthy shine. This one from Kenra is lightweight as well and won’t look greasy.
• If you still need extra moisture, especially on your ends, massage a few drops of hair oil, like this one from Moroccanoil, into your locks 1-2 times a week.
• Since going platinum puts your hair through a lot of stress, you’ll want to avoid damaging it even more. Opt to air-dry your hair whenever possible and try using heatless styling methods, like these Drybar curlers.
• Detangle your hair with a wide-tooth comb, like this one from Paul Mitchell, when wet to avoid ripping through knots and creating split ends.
• UV rays can also damage weakened platinum hair, so it’s important to always use an SPF when spending time outside. This one from COOLA is safe for your hair as well as your scalp and offers SPF 30 protection.
• Remember that exposure to chemicals like chlorine can also change your hair color. If you plan to swim, put your hair in a swimming cap or tie it in a high bun or ponytail to prevent getting a greenish tint. Opt for satin hair ties, like these from Emi-Jay, to prevent breakage.
• No matter how careful you are, you’ll have to regularly get your roots touched up and your lengths re-toned. Make a standing appointment to see your stylist every 4-6 weeks, depending on how fast your hair grows and how it reacts to your day-to-day routine.

Platinum Blonde Hair Color Ideas

Icy Platinum Waves

This style is all about that soft, cool-toned platinum blonde paired with loose waves. I love how the icy finish makes the hair look glossy and healthy while the texture keeps it modern and effortless.

It’s the kind of blonde that turns heads without even trying.

Rooted Platinum Blonde

Here the darker root melt blends beautifully into platinum mid-lengths and ends, giving the color a natural grow-out and tons of dimension.

I like this approach because it keeps the blonde looking fresh while making maintenance so much easier.

Platinum with Subtle Dimension

This platinum has delicate streaks of warmer blonde woven in, which gives the hair a little extra depth and movement.

It’s perfect if you want a lighter look but don’t want it to feel flat. I often recommend this style to clients who like their blonde to look more natural.

Sleek Cool Platinum

This shade is pure, clean platinum that shines from root to tip. The smooth waves add polish and make the color really pop under the light.

I love when a client goes this bright because it feels bold and glamorous at the same time.

Platinum Blonde with Soft Curtain Bangs

The airy curtain bangs soften the bright platinum and frame the face so nicely. Paired with lived-in waves, this look feels chic but still approachable.

I think bangs like these are a fun way to break up all that brightness.

Textured Platinum Pixie

This short platinum pixie has a lot of edge while still looking fresh and feminine. The textured layers make it easy to style in different ways, whether you want it sleek or tousled.

When I work with a cut like this, I love using a little styling paste to give it that piecey finish.

Long and Luminous Platinum

This platinum blonde is silky, smooth, and perfectly balanced with soft layers. The shine here is gorgeous and makes the color feel extra luxurious.

I always suggest a purple shampoo to keep tones like this crisp and cool.

Bright Platinum with Dimensional Waves

The mix of platinum highlights and soft lowlights adds brightness while keeping the hair full of depth.

I like this kind of blonde for clients who want their color to feel versatile and not one-note. The loose waves really show off all the tones.

Sleek Platinum Straight Hair

Here the platinum is paired with long, straight strands that look super polished and chic.

It’s such a striking look and works beautifully if you want your hair color to really stand out as the main statement.

Platinum Blonde Shag with Bangs

This cut combines a trendy shag with wispy bangs and bright platinum color. I love how the layers add movement and keep the platinum from feeling too heavy.

It’s an edgy yet wearable style that looks effortless and cool.

Soft Platinum Waves

This look is all about that creamy platinum tone paired with soft, flowing waves. I love how the light catches on the bends, giving the hair so much dimension and shine.

It’s a dreamy choice if you want a style that feels both glamorous and effortless.

Sleek Platinum Bob

A sharp bob paired with a cool platinum shade always looks chic. The precision of the cut makes the color stand out even more, and I personally think this style is perfect for anyone who wants a bold yet polished vibe.

Icy Straight Lob

This lob has a silky smooth finish that shows off the platinum shade beautifully. I like how the length keeps it versatile while still feeling modern and fashion-forward.

It’s a go-to if you want sleekness with a little edge.

Rooted Platinum Waves

Adding a shadow root to platinum blonde makes the color so much easier to maintain.

These soft waves give the style a relaxed feel, and I love how the darker root blends seamlessly into the icy lengths.

Polished Platinum Length

Here’s a straight, glass-like finish that makes platinum blonde look super high fashion.

I love this look for its simplicity because it lets the color do all the talking. It’s a statement in itself.

Golden-Tinged Platinum

This version of platinum has just a hint of warmth that softens the overall look.

The waves keep the style playful and add movement, making it feel natural but still high-impact.

Chic Platinum Bob with Layers

A layered bob in platinum blonde always has a fresh, youthful feel. I really like how the layering gives the hair body and movement, so it doesn’t fall flat.

It’s short, stylish, and easy to wear.

Platinum with Face-Framing Layers

This cut brings in soft, feathered layers around the face, and I think it’s such a flattering touch.

Paired with icy platinum, it brightens up the complexion instantly.

Cool-Toned Platinum Waves

These waves show off the cooler tones of platinum so nicely. I love the soft shimmer it gives, almost like the hair has a pearly finish.

It’s the kind of shade that feels elegant but also edgy.

Frosty Platinum Lob

Here we’ve got a lob styled with loose, tousled curls that make platinum blonde look lively and full.

I like this one for its mix of polish and texture, giving it a laid-back but stylish feel.